Rock the Vote

Social Activism Campaign

Created for Rock the Vote, this lean, guerilla-level voter registration campaign is aimed at reversing the 20-year trend of low youth voter turnout. Meant to grab the attention of younger voters, the brash messages are hammered home with big, bold typography and bright, even patriotic colors. The pieces are meant to connote thoughts of protest signs and hopefully drive conversation and urge young voters into action.

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