Norwich Football Club

Sports Rebrand

This badge redesign for Norwich City Football Club is an updated interpretation of the East Anglian squad’s current badge which was selected as the winner of a fan contest in the 1960’s. Nicknamed “the Canaries”, the team’s new, simplified badge focuses on a canary in flight, creating a more dynamic feel than the original and implying the speed and quickness of the players themselves. The bright greens and yellows of the current badge have been deepened to represent the agricultural roots of the area, while the typeface for the team name is a subtle nod to the stone keep of Norwich Castle, a city landmark, built in the 12th century.

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