Flexport

Identity Redesign

Flexport, a logistical freight forwarding company that uses modern data methods to track, move and deliver consumer goods around the world, was interested in a new bolder identity. The icon is an abstract nod to the shipping containers that are the backbone of worldwide distribution, while using negative space to create an arrow pointing upward implying direction and movement. It provides a future-forward, dynamic feel to the wordmark, while the bolder typography lends trustworthiness, stability, and just a hint of character to the identity.

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