Restaurant Rebrand

In a logo update, this 30 year-old Lincoln, NE neighborhood sports bar is also refreshing its identity to more accurately reflect its down-to-earth, no-nonsense atmosphere. A home to sports fans and bar food staples, the new logo is meant to inspire memories of the pressed tin signs of midwestern America’s past, and the five points of the badge represent the company’s five Lincoln and Omaha locations. The colors are a nod to the old logo while also folding in the traditional hues familiar to Husker sports fans. In addition to a new logo; updated business cards, bar coasters and pint glasses begin to round out the new identity.

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